THE YUBA TEAM
Who we are
Benjamin Sarrazin
Founder
Ben started Yuba Bicycles out of a shipping container in Northern California putting together steel-frame, long-tail blue Yuba Mundos. Fourteen years later, supported by a whip-smart, passionate team in the U.S. and Europe, our aspirations are still the same: To better the planet by promoting the bicycle as an efïŹcient transportation tool.
Justin Gottlieb
Director of Sales & Marketing
With more than 15 years in the bicycle industry, Justin has a wide range of experience with premium brands and events in the cycling industry. Heâs a college football junkie, loves watching his daughters compete at soccer and taekwondo, and can be found riding his road bike up and down the So Cal coast on most weekends. His favorite way to commute around town? Aboard a Supercargo CL with his youngest daughter keeping him company.
Dan Profeta
Operations Manager
Dan joined the Yuba team after 11 years owning and operating a local bike shop in Southern California. Being a lover of all things on wheels, Dan mostly enjoys riding MTB, gravel, and if you can talk him into it, the occasional road ride. If he could be anywhere in the world right now, it would be in the eastern Sierra Nevada mountains riding bikes, snowboarding, or soaking in the hot springs. Dan’s favorite bike in the line-up is the Electric Mundo, which carries the family on the weekends.
Mark Storm
Inside Sales Representative
LeaAnn Rattin
Sales Administrative Assistant
As a lover and long time user of cargo bikes, LeaAnn is excited to be a new member of the Yuba team. She has a background in office management and customer care and although new to the bike industry, she has been involved in the world of bikes for many years.  With a passion for the outdoors, when not at work she can be found riding bikes around her coastal town, exploring all that Southern California has to offer and spending time with her family.
Vaughn Hillman
Chief of Staff
An outdoor enthusiast new to the bike world, Vaughn is super excited to work with this team on all things Yuba. Passionate about putting her best foot forward for the planet, Vaughn has loved furthering the Yuba mission to transform the way we travel and transport by supporting the executive team and its goals by executing projects involving customer support, marketing, and systems management.
Kristi Shirley
Customer Experience
Kristi is excited to be working with the Yuba team in her native home county of Sonoma while helping Yuba fans from all over the country. In her free time, Kristi loves exploring the town on late-night bike rides and taking bike trips around NorCal.
Victory Betts
Warehouse
Victory works in the warehouse of Yuba Bikes USA and helps to maintain the packing and shipping of all orders in and out. She is proud to be an employee of Yuba because we all share a passion for the products and the care we give to our customers. She also loves the outdoors and commuting to work every morning on her Spicy Curry cargo bike.
Randy Tuggle
Customer Service/Technical Support Lead
Desire Cunningham
Bookkeeping
Tim de la Fuente
Engineering and Design
Coming up on a decade at Yuba, Tim has played an important role in the development and evolution of Yuba’s product line. He’s thrilled to be a part of the awesome team that helps enhance the lives of all the riders and passengers who utilize Yuba’s products. He loves all types of riding, but especially the rides where he can bring his dog Louie along with him.
George Gaeta
Marketing Coordinator
A creative from Los Angeles. Making art and content is what he does, and in his free time hangs out with dogs and horses. Loves to go camping and shoot photos. He is super passionate about socks and sports.
Gauthier Renaud
Marketing coordinator
Gauthier has joined the team as part of a work exchange program with the Yuba office in France. Passionate about outdoor sports and nature, you may either find him cycling around or catching waves on the west coast. Also concerned about the climate urgency, he’s thrilled to join the marketing team to promote our bikes and our statement: Less Car, More Yuba Cargo Bike.
