YUBA TEAM

Who we are

Benjamin Sarrazin

Founder
Ben started Yuba Bicycles out of a shipping container in Northern California putting together steel-frame, long-tail blue Yuba Mundos.  Fourteen years later, supported by a whip-smart, passionate team in the U.S. and Europe, our aspirations are still the same: To better the planet by promoting the bicycle as an efficient transportation tool.

Marc Azevedo

Operations
A long-timer in the Yuba world, Marc spends his days making sure everything runs smoothly at our HQ in California. Marc’s favorite things about working at Yuba include all the opportunities to meet, learn from and ride with people from all facets of the bicycling world across multiple continents – from casual riders to those who have spent their lives promoting and advocating cycling. A Sonoma County native, Marc enjoys introducing his daughter and son to the local sights and activities on their Mundo.

Timothy de la Fuente

Design + Engineering
Mr. Tim, Timmy, Timo, Rico – whatever you want to call him – has been on the Yuba team since 2013. He’s helped expand Yuba’s product line from two cargo bikes to more than five. A little known fact about Tim is that he lives in Asia and visits the Yuba HQ for 9 months out of the year. You’ll often find Tim shredding nearby trails or bike partying on his Yuba in the city.

Justin Gottlieb

Director of Sales & Marketing, USA Business Leader
With more than 15 years in the bicycle industry, Justin is Ben’s “right hand man” in North America. He’s a college football junkie, loves watching his daughters compete at soccer and tae kwon do, and can be found riding his road bike up and down the SoCal coast on most weekends. His favorite way to commute around town? Aboard an Electric Supermarché with his youngest daughter keeping him company.

Emily Sarrazin

Marketing + Design
Emily comes from the design world with almost two decades of experience in all things print, package, event, and web related. She was happy to trade in hi-tech clients for pedal-powered projects and can often be seen hauling her two little ones around on the back of a Spicy Curry.

Jeff ``Ride King`` Wuerthele

Outside Sales + Events
Jeff is a long-time industry vet with a supreme passion for riding bikes, any and all kinds.  He chooses to live car-free in the urban neighborhood called “The Northside” in his beloved hometown of Pittsburgh, PA – so it makes good sense that the bike he rides the most is his fully-loaded Spicy Curry cargo bike.

Tony Landucci

Sales + Promotions
Tony Landucci joined the Yuba Cargo Bike family in 2014 when he bought his first Yuba Mundo LUX. Three long years later, he left his career as a local print and radio news reporter to reinvent himself… and get some exercise. Tony’s favorite things to do include traveling around the U.S. talking about the advantages of the cargo bike lifestyle. His least favorite thing to do is sit in traffic when he could be riding one of his bikes.

Sare Tekeste

Warehouse Manager
Sahare may be new to the cargo bike lifestyle, but he’s a veteran, literally and figuratively, when it comes to the efficient movement of products and goods through the warehouse doors. Sahare came to Sonoma County in the late 80s as a teenager, retired from military service, and has worked in manufacturing and warehouse management for more than 20 years. An adventurer at heart, Sahare might be seen around town on a Spicy Curry – waving and flashing a smile to everyone.

Kristi Shirley

Customer Service
Kristi is excited to be working with the Yuba team in her native home county of Sonoma while helping Yuba fans from all over the country. In her free time, Kristi loves exploring the town on late-night bike rides. More than anything, she is looking forward to trading in her car for a Boda Boda to get her to and from Yuba HQ.

Sarah Phelps

Marketing Coordinator
If a bike has two wheels and brakes, Sarah is likely to try using it as a mountain bike – and she usually succeeds with varying degrees of grace and injury. At Yuba, Sarah has come one step closer to living the car-free lifestyle she’s always dreamed about, commuting multiple times a week by train and bike. Although she’s fallen in love with the color of the new Aqua Supermarche, her all-time favorite Yuba to ride (on pavement and dirt) is still the electric Mundo.