Who we are

Benjamin Sarrazin

Ben started Yuba Bicycles out of a shipping container in Northern California putting together steel-frame, long-tail blue Yuba Mundos.  Fourteen years later, supported by a whip-smart, passionate team in the U.S. and Europe, our aspirations are still the same: To better the planet by promoting the bicycle as an efficient transportation tool.
Yuba Team Justin

Justin Gottlieb

Director of Sales & Marketing

With more than 15 years in the bicycle industry, Justin has a wide range of experience with premium brands and events in the cycling industry. He’s a college football junkie, loves watching his daughters compete at soccer and taekwondo, and can be found riding his road bike up and down the So Cal coast on most weekends. His favorite way to commute around town? Aboard a Supercargo CL with his youngest daughter keeping him company.

Dan Profeta Yuba Bicycles

Dan Profeta

Operations Manager
Dan joined the Yuba team after 11 years owning and operating a local bike shop in Southern California. Being a lover of all things on wheels, Dan mostly enjoys riding MTB, gravel, and if you can talk him into it, the occasional road ride. If he could be anywhere in the world right now, it would be in the eastern Sierra Nevada mountains riding bikes, snowboarding, or soaking in the hot springs. Dan’s favorite bike in the line-up is the Electric Mundo, which carries the family on the weekends.

Mark Storm

Inside Sales Representative
LeaAnn Rattin_Red Spicy Curry

LeaAnn Rattin

Sales Administrative Assistant
As a lover and long time user of cargo bikes,  LeaAnn is excited to be a new member of the Yuba team.  She has a background in office management and customer care and although new to the bike industry, she has been involved in the world of bikes for many years.   With a passion for the outdoors, when not at work she can be found riding bikes around her coastal town, exploring all that Southern California has to offer and spending time with her family.
Vaughn Hillmann Yellow Kombi

Vaughn Hillman

Chief of Staff
An outdoor enthusiast new to the bike world, Vaughn is super excited to work with this team on all things Yuba. Passionate about putting her best foot forward for the planet, Vaughn has loved furthering the Yuba mission to transform the way we travel and transport by supporting the executive team and its goals by executing projects involving customer support, marketing, and systems management.

Kristi Shirley

Customer Experience
Kristi is excited to be working with the Yuba team in her native home county of Sonoma while helping Yuba fans from all over the country. In her free time, Kristi loves exploring the town on late-night bike rides and taking bike trips around NorCal.

Victory Betts


Randy Tuggle

Customer Service/Technical Support Lead

Desire Cunningham


Tim de la Fuente

Engineering and Design
Interested in joining the Yuba team? Visit our Careers page to see open positions.