Women represented just 24% of bike trips in the US in 2009; across the bike industry in general, it is typical for men to far outnumber women. Parents of young kids are also underrepresented.
Yuba Bicycles is a different kind of bike company. Naturally, our ridership is also atypical; ~70% of Yuba riders are women with young kids.
Here are two videos by Yuba riders showing their chops on their bikes.
This is from Lindsay of You Ain’t Got Jack.
This is from Elle of Tiny Helmets Big Bikes.