Benjamin Sarrazin, Founder
A family man and entrepreneur with a love of the outdoors, made it his mission to bring the ubiquitous European cycling lifestyle to the US. You see, Benjamin grew up on two wheels in Strasbourg, France and eventually furthered his love for the beautiful machines by working in Germany’s prestigious bicycle industry. An avid kayaker, Benjamin’s introduction to California came from his summers kayaking The Yuba River—yes, that’s exactly where the company got its name. Once in the US, it didn’t take Benjamin long to notice the environment around him was under stress. With this, his life’s work was defined: take action against environmental degradation, build community, and repair a vehicle dependent society—his answer: the almighty bicycle.
Steve Bode, Sales Director
An adventure cyclist from a very young age, Steve especially loves bicycle touring and is passionate about travel in all forms including sailing, outrigger canoeing, stand-up paddleboarding, trains and motorcycles. He especially enjoys taking his Mundo to new cities and riding around learning about the history, meeting new friends and introducing people to the joys of being out of your car. Previous to Yuba, Steve revolutionized telecommunications with the goal of minimizing commutes by enabling people to work from home.
+Steve sometimes wonders if he is the last guy in the bicycle business without a tattoo.
Barley Forsman, Design Director
Barley has been designing, engineering, and developing bicycles and bicycle accessories for the past 17+ years. The people-powered obsession started with his first (trainer-wheel-less) bike at the early age of five and it’s been all downhill since then. Growing up in San Francisco, it’s been his only reasonable form of transportation for most of his life. He’s also done some stupid-crazy cycling events like Paris-Brest-Paris, the Furnace Creek 508 (fixed gear), and too many centuries and double centuries to count – yeah, it’s safe to say he loves bikes and the open road! Not far from Barley’s side is his best furry friend, Luna (AKA: the burrito bandit) – if you visit Yuba headquarters, she will likely be the first to welcome you (and sniff your pockets!).
Marc Azevedo, Operations
Marc has over 10 years experience wrenching bikes. Since owning his own Yuba, 100% of his in-town errands have been done by peddle power. He commutes to work and back: 38 miles, one or two times per week. When not customizing cargo bikes, Marc works as an improv performer and juggling performer/teacher, which he’s done for over 6 years.
Paul Freedman, Partner
Paul is on the forefront of Bike Culture, as an inventor, advocate, and performer. His event crew, Rock The Bike, uses Yuba cargo bikes to transport their Pedal Powered Stage gear to and from local events. Paul’s work in Kenya on low-cost cargo bikes helped to spark the Mundo and Boda Boda (named after Kenyan bike taxi operators).
Emily Sarrazin, Marketing and Design
Emily comes from the design world with almost two decades of experience in all things print, package, event, and web related. She’s happy to trade in hi-tech clients for pedal powered projects and can be seen daily riding her six year old around the rolling hills of Petaluma on the back of an elBoda Boda.
Leif Bansner, Design & Engineering
Leif began bike commuting in 2nd grade and hasn’t looked back. As well as his everyday needs, he’s often seen carrying friends, music systems and bicycle powered blenders with his cargo bike. He enjoys designing products that allow more people to get on cargo bikes to explore their surroundings and connect with community.
Timothy de la Fuente, Design Intern
Timmy might be a little late to the party, but he sure is excited to be here. His passion for bikes started in high school when he rebuilt his first road bike and that momentum carried throughout college. Following graduation from UC Merced, Timmy worked as a bicycle tour guide and part-time tech. He has recently seen his first design turned prototype and can’t wait to design more.
Aspen Echelmeier, Marketing
Aspen learned to ride before she could walk and hasn’t missed a pedal stroke since. She comes from a family of bikers and has grown up around the industry and racing scene. After recently graduating from the University of Charleston in West Virginia, she road tripped back to California with bike in hand, hitting riding spots from coast to coast. Her enthusiasm for biking and love of marketing has brought her to our team to make sure that everyone learns how great Yuba Cargo Bikes are and that pushing the pedals is a great way to live.