Our Story

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OUR STORY

Hi, I’m Ben, the founder of Yuba. I grew up on two wheels in Strasbourg, France. Here’s a photo of me and my cousin Benoit riding our first cargo bike.

Since that first ride, I’ve been in love with bikes and what they can do. Over the years, I’ve had a lot of adventures. I traveled in East Africa where I saw merchants transporting their goods on two wheels. I spent time in Latin America where dirt roads and broken trucks made bikes the best way to get around. Sometimes what I saw while traveling upset me: waste, environmental damage, or social inequality. For a lot of small businesses or for families living in remote areas, I saw that bikes could enable people and make their lives better.

Eventually I grew up(ish) and translated my passion for bikes and observations of the world into Yuba Bicycles, named after the California river where I love to kayak and connect with the natural world. My wife Emily and I started a family, and we couldn’t wait to pack the diaper bag and toddler along on our adventures.

My family and I love to ride bikes. We also love to make bikes, and for us they are tools AND toys. If I try to put my sleepy, cranky toddler son in a car seat after a long day, the poor little guy howls. But when I put him on the back of a Yuba, he grins every time. We love being outdoors, living a healthy lifestyle, and waving at the neighbors as we pass. The best part of being the founder of Yuba is the moment when I see a family ride a new bike home from the bike shop, on their way to new adventures. When moms tell me they feel safe picking their child up from school and stopping on the way home for groceries, smiling the whole way…that’s when I know I’ve done my job well. Because I know as well as anyone that even us parents love to have fun, be outside, and share new experiences and adventures. I say, let’s bring the kids along!

See you on the road!

OUR TEAM

Benjamin Sarrazin

Founder

When Benjamin is not hard at work working promoting Yuba. He can be seen training and racing on his Stand Up Paddleboard, Ben is one of the top Whitewater paddleboarder in the country. He also won the Tahoe Cup in 2013. Ben likes riding with his kids around Sonoma and Marin counties.

Marc Azevedo

Operations

Marc has over 10 years experience wrenching bikes. Since owning his own Yuba, 100% of his in-town errands have been done by peddle power. He commutes to work and back: 38 miles, one or two times per week. When not customizing cargo bikes, Marc works as an improv performer and juggling performer/teacher, which he’s done for over 6 years

Timothy de la Fuente

Design & Engineering

Mr. Tim, Timmy, Timo, Rico– whatever you want to call him– has been on the Yuba team since 2013. He’s helped move Yuba’s product line from 2 cargo bikes to 5+ cargo bikes. A little known fact about Tim is that he lives in Asia and visits the Yuba HQ for 9 months out of the year. You’ll often find Tim shredding nearby trails or bike partying on his Yuba in the city.

Jim Brady

Inside Sales

Jim has been in the bike industry for close to 10 years. Working both the retail side and now the manufacturing side. Jim is NorCal born and raised and looks for any excuse to explore this beautiful part of the world. Jim bathes regularly and has tremendous disdain for anything coconut. He also enjoys any type of racing. Cars, bicycles, motorcycles, boats…you name it. If it goes fast, he’s into it.

Kate Herr

Marketing

Kate comes from all corners of the bicycling world. She strongly believes bicycles are an important tool for social change and is committed to promoting a healthy lifestyle through everyday biking. Kate is a total safety nerd; a big fan of reflective stickers, helmets and hand signals. She can often be found rolling through the streets of Oakland with her dog, Sonny, strapped to her back.

Emily Sarrazin

Marketing and Design

Emily comes from the design world with almost two decades of experience in all things print, package, event, and web related. She’s happy to trade in hi-tech clients for pedal powered projects and can be seen daily riding her six year old around the rolling hills of Petaluma on the back of an elBoda Boda.

Tony Landucci

Sales & Promotions

Tony Landucci joined the Yuba Cargo Bike family in 2014 when he bought his first Yuba Mundo LUX. Three long years later he left his career as a local news reporter for print and radio to reinvent himself… and get some exercise. Tony’s favorite things to do include traveling around the US to talk about the advantages of the cargo bike lifestyle. His least favorite thing to do is sit in traffic when he could be riding one of his bikes.

Denise Mitchell

Office Administrator

Denise comes from the organic food industry where she developed a passion for living a healthier lifestyle. She is very excited to have joined the Yuba team and is looking forward to the positive lifestyle change peddling will provide her and her family. She’s likely to be seen riding around Sonoma County with her youngest of three riding along with her.

Abe Stucky

Engineering and Design Intern

Abe’s interest in bicycling grew exponentially after touring 10,300 miles from Asunción, Paraguay to Goshen, Indiana over the course of 11 months.  Seeing the number of people around the world using bicycles as a daily form of transportation convinced him that the bicycle is one of the most cost effective, sustainable and healthy vehicles. Originally from Pittsburgh, PA, you can find Abe hauling mattresses across town or towing passengers up the steepest street in the world on a Spicy Curry.