lure-france

OUR STORY

Hi, I’m Ben, the founder of Yuba. I grew up on two wheels in Strasbourg, France. Here’s a photo of me and my cousin Benoit riding our first cargo bike.

Since that first ride, I’ve been in love with bikes and what they can do. Over the years, I’ve had a lot of adventures. I traveled in East Africa where I saw merchants transporting their goods on two wheels. I spent time in Latin America where dirt roads and broken trucks made bikes the best way to get around. Sometimes what I saw while traveling upset me: waste, environmental damage, or social inequality. For a lot of small businesses or for families living in remote areas, I saw that bikes could enable people and make their lives better.

Eventually I grew up(ish) and translated my passion for bikes and observations of the world into Yuba Bicycles, named after the California river where I love to kayak and connect with the natural world. My wife Emily and I started a family, and we couldn’t wait to pack the diaper bag and toddler along on our adventures.

My family and I love to ride bikes. We also love to make bikes, and for us they are tools AND toys. If I try to put my sleepy, cranky toddler son in a car seat after a long day, the poor little guy howls. But when I put him on the back of a Yuba, he grins every time. We love being outdoors, living a healthy lifestyle, and waving at the neighbors as we pass. The best part of being the founder of Yuba is the moment when I see a family ride a new bike home from the bike shop, on their way to new adventures. When moms tell me they feel safe picking their child up from school and stopping on the way home for groceries, smiling the whole way…that’s when I know I’ve done my job well. Because I know as well as anyone that even us parents love to have fun, be outside, and share new experiences and adventures. I say, let’s bring the kids along!

See you on the road!

OUR TEAM

Team Person
Benjamin Sarrazin
Founder

When Benjamin is not hard at work working promoting Yuba. He can be seen training and racing on his Stand Up Paddleboard, Ben is one of the top Whitewater paddleboarder in the country. He also won the Tahoe Cup in 2013. Ben likes riding with his kids around Sonoma and Marin counties.

Team Person
Marc Azevedo
Operations

Marc has over 10 years experience wrenching bikes. Since owning his own Yuba, 100% of his in-town errands have been done by peddle power. He commutes to work and back: 38 miles, one or two times per week. When not customizing cargo bikes, Marc works as an improv performer and juggling performer/teacher, which he’s done for over 6 years

Team Person
Timothy de la Fuente
Design & Engineering

Timmy might be a little late to the party, but he sure is excited to be here. His passion for bikes started in high school when he rebuilt his first road bike and that momentum carried throughout college. Following graduation from UC Merced, Timmy worked as a bicycle tour guide and part-time tech. He has recently seen his first design turned prototype and can’t wait to design more.

Team Person
Adam Yeagley
National Sales

Adam comes to Yuba with over a decade’s worth of experience representing the outdoor industry and a passion for products that connect us to nature in our everyday lives. He can often be found hurtling down a mountain on his 99' Schwinn Homegrown Pro Hardtail he built from the frame up or fermenting delicious beverages in his home brewery.

Team Person
Jim Brady
Inside Sales

Jim has been in the bike industry for close to 10 years. Working both the retail side and now the manufacturing side. Jim is NorCal born and raised and looks for any excuse to explore this beautiful part of the world. Jim bathes regularly and has tremendous disdain for anything coconut. He also enjoys any type of racing. Cars, bicycles, motorcycles, boats...you name it. If it goes fast, he's into it.

Team Person
Kate Herr
Marketing

Kate comes from all corners of the bicycling world. She strongly believes bicycles are an important tool for social change and is committed to promoting a healthy lifestyle through everyday biking. Kate is a total safety nerd; a big fan of reflective stickers, helmets and hand signals. She can often be found rolling through the streets of Oakland with her dog, Sonny, strapped to her back.

Team Person
Emily Sarrazin
Marketing and Design

Emily comes from the design world with almost two decades of experience in all things print, package, event, and web related. She’s happy to trade in hi-tech clients for pedal powered projects and can be seen daily riding her six year old around the rolling hills of Petaluma on the back of an elBoda Boda.