The Yuba Story

lure france1 The Yuba Story

Bikes are useful, friendly, healthy, affordable, functional, fun, multi-cultural, and powered by you. They’re interactive and participatory and encourage freedom, exploration, creativity, and awareness. They are a connector of people, places, and things, and the facilitator of childlike bliss and a svelte physics. They promote a simplified and slower-paced lifestyle, something every one of us—even you—could use. This is what a bicycle can do. What now, you ask, can a cargo bicycle do? A cargo bicycle delivers all of the above, plus endless configurations of innovative schlepping to and from (your entire family in tow).

All this in mind, Benjamin Sarrazin, a family man and entrepreneur with a love of the outdoors, made it his mission to bring the ubiquitous European cycling lifestyle to the US. You see, Benjamin grew up on two wheels in Strasbourg, France and eventually furthered his love for the beautiful machines by working in Germany’s prestigious bicycle industry. An avid kayaker, Benjamin’s introduction to California came from his summers kayaking The Yuba River—yes, that’s exactly where the company got its name. Once in the US, it didn’t take Benjamin long to notice the environment around him was under stress. With this, his life’s work was defined: take action against environmental degradation, build community, and repair a vehicle dependent society—his answer: the almighty bicycle.

This is how Yuba came to be. And today, the culture at Yuba is synonymous with the culture of riding bicycles (see above), in addition to an unwavering commitment to family. Make no mistake, Benjamin and his team do more than sell bicycles. They exist to lead, inspire, educate, and share the power of a healthy, sustainable way of life, via two wheels. They feel that joy, pride, and possibility strike the perfect balance when carrying whatever you want, wherever you want, with your own horsepower. Try it. Perhaps you’ll agree.