The Yuba Story
We advocate the use of bicycles as transportation through the design and manufacture of unique cargo bikes and accessories. As a byproduct, we transform lives, cultures, and reshape infrastructure. All in all, not a bad gig.
Bikes are useful, friendly, healthy, affordable, functional, fun, multi-cultural, and powered by you. They’re interactive and participatory and encourage freedom, exploration, creativity, and awareness. They are a connector of people, places, and things, and the facilitator of childlike bliss and a svelte physics. They promote a simplified and slower-paced lifestyle, something every one of us—even you—could use. This is what a bicycle can do. What now, you ask, can a cargo bicycle do? A cargo bicycle delivers all of the above, plus endless configurations of innovative schlepping to and from (your entire family in tow).
All this in mind, Benjamin Sarrazin, a family man and entrepreneur with a love of the outdoors, made it his mission to bring the ubiquitous European cycling lifestyle to the US. You see, Benjamin grew up on two wheels in Strasbourg, France and eventually furthered his love for the beautiful machines by working in Germany’s prestigious bicycle industry. An avid kayaker, Benjamin’s introduction to California came from his summers kayaking The Yuba River—yes, that’s exactly where the company got its name. Once in the US, it didn’t take Benjamin long to notice the environment around him was under stress. With this, his life’s work was defined: take action against environmental degradation, build community, and repair a vehicle dependent society—his answer: the almighty bicycle.
This is how Yuba came to be. And today, the culture at Yuba is synonymous with the culture of riding bicycles (see above), in addition to an unwavering commitment to family. Make no mistake, Benjamin and his team does more than sell bicycles. They exist to lead, inspire, educate, and share the power of a healthy, sustainable way of life, via two wheels. They feel joy, pride, and possibility strike the perfect balance when carrying whatever you want, wherever you want, with your own horsepower. Try it. Perhaps you’ll agree.
Steve Bode, Sales Director
An adventure cyclist from a very young age, Steve especially loves bicycle touring and is passionate about travel in all forms including sailing, outrigger canoe, stand-up paddleboard, trains and motorcycle. He especially enjoys taking his Mundo to new cities and riding around learning about the history, meeting new friends and introducing people to the joys of being out of your car. Previous to Yuba, Steve revolutionized telecommunications with the goal of minimizing commutes by enabling people to work from home.
Kaytea Petro, Marketing
Kaytea has been an ardent bicycle commuter since attending Beijing University in the 1990′s. Catching the travel bug early, she has ridden bikes in cities around the world. Stateside, she likes to go camping on her Mundo and organize glamourous picnics by bike for her friends. When not globetrotting, she likes to make and sell jewelry from her bike.
Paul Freedman, Partner
Paul is on the forefront of Bike Culture, as an inventor, advocate, and performer. His event crew, Rock The Bike, uses Yuba cargo bikes to transport their Pedal Powered Stage gear to and from local events. Paul’s work in Kenya on low-cost cargo bikes helped to spark the Mundo and Boda Boda (named after Kenyan bike taxi operators).